PANGAN, RONNIE (DIAMANTE)
Associate Professor 1
Education:
Bachelor of Fine Arts Major in Advertising, University of Sto. Tomas,1993
Master of Science major in Advertising, University of Sto. Tomas, 2013
Doctor of Philosophy in Commerce, University of Sto. Tomas, 2022
Honors and Awards:
N/A
Professional certifications and licenses:
N/A
Core specialization:
Integrated Marketing Communications, Strategic Planning, Entrepreneurship
Research interests:
Marketing Communications, Brand Management, Consumer Science
Courses taught:
Thesis, Methods - Business Research
Publications:
Company-Cause Fit and Liking FB Pages - A Proposed Model for CSR Marketing Communication
Proposed Models for CSR Marketing Communications on Facebook based on Company-Cause Fit and Consumer Responses
Influence of FB CSR Marketing Communication’s Company-Cause Fit to eWOM
A Phenomenological Study On The Reception Of Philippine Lgbtq+ Audiences Towards Queerbaiting In American Television Series
An Analysis of Influencer Marketing and its Relationship with Purchase Intentions, Brand
Relationship and Self-Concept amongst Gen Z Women towards the Facial Cosmetics Industry
Email:
